I know, it’s easier said than done. But the very first step to lead generation process is to create an enthralling content, using that content to bring visitors to your website and then converting those visitors into leads.
Since years, business professionals are running after lead generation and its strategies. Every year they come up with ideas to generate more leads and quality leads. But not every time, the ideas work. So, marketers need to revamp their lead generation ideas or strategies to overcome the hurdles in the path.
Lead generation is the process of developing or rooting the consumer’s interest in a certain product or service for the purpose of building a sales funnel.
With the rise of digitalisation, new online, and social techniques, lead generation process has undergone substantial changes in recent years. Digital channels are the most preferred way for lead generation and the reason is that the information of buyers is readily available online.
There are various organisations that focus on various goals. However, according to the Content Marketing Institute’s study in 2016, 66% of organisation’s primary goal includes lead generation.
Lead Generation Strategies for 2018
As already stated, lead generation strategies that we are using for years don’t need to be same and copy pasted from the past years. Instead, try to renew those strategies so that you don’t need to deal with the same kind of failure you or somebody already had.
Here, we will have a look at a few strategies that will help us deal with the plenty of hurdles in the path of lead generation. Let’s start-
- Start with your homepage-manage homepage messaging
Agree or not, the process of generating lead starts at your homepage. Because homepage is the most visited page, according to most of the marketers. There’s a number of elements such as the headline, subtitle and images on your homepage that will help your leads get increased.
Tandberg, a leading telecommunication industry could be a nice instance of the same. The company increased its lead generation by 50% from a simple homepage. Likewise, Nick Eubanks generated over 100,000 visitors per month and Stuart J. Davidson also shared how he reached 140,753 page views just with a homepage.
Hence, if your homepage gets an enormous amount of traffic you must put an effort towards reviewing and adjusting your homepage messaging so that you too can generate more leads.
- Work on your SEO
We very well know the necessity of SEO. Not only it increases the website’s rank by driving a large traffic to the website but it also helps in increasing the revenue growth of the organisation. Whatever it does, it surely contributes to lead generation process too, either directly or indirectly.
Hence, SEO deserves and requires your attention and energy to get it boosted so that it can work well and better.
- Keep producing contents
“Content is king”. I know many of you have heard it many times and have become bored listening the same. But dear, all I can say is that it’s a fact. As I already discussed in the beginning that producing content is the foremost step to generating leads. So all you need to do is keep on producing content on a regular basis.
Content produced on regular basis not only helps you drive leads and keep the users stuck to you but it also develops a healthy relationship between you and the user that could be long-lasting.
- Use Google as your login
Do you know why Google has a plethora of search users? Because it allows you to login into Google Analytics, YouTube, Google Drive, Google Docs, Google Sheets, Blogger etc. with just a single Google (Gmail) account which not only saves user’s time but also let them feel easy and less bothered with the sign-up process.
Hence, when you allow your target audience to login with Google or through any other popular social media sites then you’re more likely to get more leads. You can refer to the image given below:
- Leverage your social media reach
Whenever the word social media pings in the mind, something cheap and cost-effective roars. The condition is that you must know how to best leverage it to your advantage.
Social media should be used for creating a bond and developing a trust with the audience rather than shouting sales. Once you have developed that bond with your audience, sales and leads will come automatically to you.
Your products or services will get referred to the followers of the one following you and they will refer to the one following them. This way you can create a chain of users getting connected to you and at the end, some or most of them will end up becoming your lead.
- Lead nurturing-do it right and do it for sure
Nurture means caring for or protecting something. Similarly, if you want to generate leads you need to nurture your existing leads. Lead nurturing plays an essential role in the process of lead generation.
The process develops a relationship with the potential buyers at every stage of the sales pipeline. It keeps the buyers engaged in a certain company. The process makes an effort toward listening to the needs and problem of customers and providing the information and answers based on their requirements.
Here are the stats that will show you why you should employ lead nurturing campaign for your business:
- An effectively nurtured leads produce a 20% increase in sales opportunities. (Source: DemandGen)
- Effective lead nurturing generates 50% more sales-ready leads at a 33% lower cost. (Source: DemandGen)
- Nurtured leads make 47% larger purchases than non-nurtured leads. (Source: The Annuitas Group)
- Relevant emails drive 18 times more revenue than broadcast emails. (Source: Juniper Research)
- 82% of prospects say lead nurturing content targeted to their specific industry is more valuable. (Source: MarketingSherpa)