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How to prepare a brief for a development agency?

A website brief is a document that specifies what a website should look like. A good brief is half the battle because the contractor can learn about the client’s needs and create the best product according to them.

Brief for a website development company – what should it include? 

The website brief should consist of the following:

  • necessary data about the company,
  • name and its genesis, as well as description,
  • a type of business, list of competitors (with links to websites), target groups, products and services, the company’s mission, awards and certificates obtained;
  • website type preferences – is it supposed to be a landing page? Blog? Company site? Product photo gallery? Or maybe an e-shop? The contractor needs to know this before starting work;
  • additional information about the website – what is the website’s purpose? Is it supposed to reach recipients on the domestic market, or maybe even further? Will sales leads be generated with its help? Or perhaps it should be used only for communication with the client? Do you need integration with other systems, e.g., an e-commerce platform or a CMS system?

Besides, it is worth including in the website briefing graphic materials ready to be posted on the website (unless both parties agreed that they would be designed as part of the website creation service). Detailed preferences for individual subpages are also beneficial. The customer should answer the following questions:

  1. What’s on the page?
  2. Which departments should be highlighted?
  3. Should there be a blog on the website?
  4. Should the website have a content search engine, a References section, a subsection with contact details, and a News tab?

The last important point is technical matters. The customer should define his preferences for services such as a domain, server, and SSL certificate. It is worth considering whether the client will organize it on his side or whether he prefers to commission this task to the website contractor?

Website planning – deadlines and budget

A good brief allows the contractor and the client to go in the same direction – it avoids many doubts, corrections, and unnecessary meetings. Listing all your website needs is not the end. A good brief also provides information about the planned budget. The more original and complicated the website design is, the more funds should be allocated to its design and implementation.

When working with specialists such as cut2code, it is also worth determining at the very beginning the expectations regarding the expected completion date of the project. Such issues need to be determined together before starting work. If you are in a hurry before an advertising campaign or the premiere of a new product, mark this date in the brief.

Planning a website – what about content?

Designing and implementing a website is just the beginning of work. The website should have content – graphics, photos, and texts and should be continuously maintained. When ordering the creation of a website, you should determine whether the service is to cover only the design and development of the website or whether it should be comprehensive and also include:

  • website management (publishing content on behalf of the client);
  • editing the content that will be introduced on the website;
  • positioning in search engines and Social Media.

The devil lurks in the details. The more specific expectations are presented in brief, the more the final product will meet the real needs, and both parties will be satisfied with the cooperation.a

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