Difference Between CDP and CRM?
What is a customer data platform (CDP)? A CDP is a new category of data management which combines and integrates customer data from multiple sources. This might seem like a simple idea, but it’s actually an incredibly powerful concept. A CDP allows businesses to collect all their customer data in one place and use it to better understand their customers.
CDP and CRM are two different things but they work together
CRM is a software program that collects, stores and manages customer information. CDP is a new category of data management that extends CRM capabilities to include non-personalized information about customers.
For example, let’s say you have a coffee shop and you’re using Salesforce CRM to manage your customers’ contact details and order history. With CDP, you can enrich this data with weather reports, daily traffic patterns on nearby roads or even the type of food they ordered last week at another location in your chain—and then use it to generate visuals or predictions about future purchasing behavior.
Customer Data Platform
CDP or Customer Data Platform is a new category of data management which combines and integrates customer data from multiple sources. CDPs are not just another new technology, but a whole new way to manage your customer’s digital profile in one place.
CDP is a data management system, where all the information about your customers are managed. It usually utilizes technologies like Hadoop or NoSQL databases to store large amounts of data that come from different channels such as web, mobile or offline (magazines). In addition, it allows you to analyze this huge amount of information through advanced analytics tools such as machine learning algorithms and natural language processing APIs (application programming interfaces).
According to Adobe Real-Time CDP, ”Patented data governance framework ensures customer privacy and preferences, enables compliance with internal and external policies, and gives role-based access to teams across the enterprise.”
Customer Relationship Management System
- Customer Relationship Management (CRM) is a software program used to manage customer information. It’s important to understand that the “relationship” part of CRM doesn’t just mean the relationship between a company and its customers; in this case, it also refers to the relationships between different types of data about a single customer.
- The goal of using CRM is twofold: firstly, it allows you to keep track of all the details about each one of your customers’ needs and preferences; secondly, it helps you tailor your products or services specifically for them so that they become more likely to purchase from you again.
In short, CRM is a system of software that helps you to manage customer relationships. It’s not just about getting in touch and staying connected; it also includes tools for analyzing data from multiple sources, such as sales figures and marketing campaigns.
In conclusion, CDP and CRM are two different things but they work together. CDP is a new technology that integrates customer data from multiple sources, while CRM is a software program that collects, stores and manages customer information.
While many companies now use both systems together to assist with their business processes and decision making, some businesses still use one or the other exclusively. There are pros and cons of each system depending on your company’s needs so it’s important to research these before choosing which one works best for you!