Every success on the internet has to do with five traits that create a successful digital marketing campaign. These five traits include, knowing what it is that you want to accomplish, analyzing what has happened in the past, understanding your target market, making a budget, and implementing your plan.
- Understand What You Want And Need
Wants are different than needs. In order for your digital marketing strategy to be successful, you have to understand both. In digital marketing, we all want to have millions of followers, but few actually get to meet this goal. In this case, your goal may be to get five sales every week, which might mean making fifty phone calls every day, and setting a budget of ten dollars per day on google Adwords. Since I do not know your specific target, I cannot give you a specific number, but this is what you must understand. What do you actually need? In meantime do not forget to keep your website and website data safe and secure. Leakage of data could prove very harmful to your business.
The first goal for your and/or your business might be to create a website. You might be new to digital marketing and are just getting situated with how to use social media, here is an excellent example you should look Youi Nz Facebook page.. You may not be tech savvy and will need to create a website to promote you and your services to the world. In this day and age, if you are not present online, it is as if you do not exist. It is much easier for people to get to know you and share your content if they have a website to do that with. So, you need to take some time to get really clear on your goals, what is it you want, and what is it you need. Below is an example of what your list might look like, in order of importance.
- Analyze The Past To Improve The Future
- Find domain name
- Build website
- Connect domain name
- Purchase business email
- Create social media pages
- Connect social media pages to website
- Pay for advertisements
- Create products and/or services on website
In the previous step we mentioned getting clear on your goals, wants, and needs, but what happens once you know your targets? Well, you need to have a great way of keeping track of your numbers to know if you’re actually meeting your goals and targets. You may be doing something that is not productive, and is not getting you closer to your goals. You need a way to track this. The easiest way to do this is with a CRM like Salesforce or Prosperworks. Keep in mind, these do cost money to operate, and will take you some time to learn how to use them, but are much better than using an excel spreadsheet.
The main reason why companies use these type of CRM(customer relations management) software is because they automatically create charts and graphs of your performance, and are the equivalent of your physical office, but online. You can keep documents, information on all your customers, create pipelines and stages, and add employees to the CRM to outsource the tasks you don’t have time to do. You can also set goals, like how many phone calls and emails to send in a day, week or month.
- Understand Your Target Market
The first three steps could all be number one, but for sake of time, we made this step number three. This step requires you to understand who it is that you’re targeting. You’ve already written down your goals, wants, and needs, and began using a CRM to keep track of everything. Now it’s time to create your perfect customer profile. You need to understand their language, literally. What words do they use, what things do they like, what social sites are they visiting, etc.
- Know Your Means And Keep A Budget
Digital marketing can sometimes be done without the use of ad dollars, but it takes a lot more time to do it. If you want to speed it up, we advise you set a budget and stick to it. Look at different ad platforms to see what they charge. Some charge per click, others charge per month, others charge only if people purchase your product or service. Set a budget, and be careful with it.
- Make The Plan And Implement It
Now, you know your goals, wants, and needs. You know who you’re targeting, your audience, you have a CRM to keep track of it all. You’ve set a budget, and created a plan. Now it’s time to implement the plan, but don’t worry if it doesn’t go exactly as you planned it. You will have to pivot, change your approach, increase or decrease your budget, or maybe create a brand new plan, multiple times. This is how entrepreneurs succeed.
In conclusion, digital marketing is something that has to be done to be successful in our present time. One needs a website to be seen, social media to be heard, and a plan to stay on track. We’ve discussed the five steps that will get you closer and maybe even surpass all your goals, knowing what it is you want or need, being able to analyze the past to create a more successful future, understanding your target market to create potent content, keeping a budget, and implementing, but being able to change, your plan. Now, it is up to you to use these tips in your personal or business digital marketing world, and always continue to learn about digital marketing. Digital marketing is changing at a very rapid pace, and those who do not, or cannot keep up with these changes, will not be successful in the future.