Generating traffic to your site used to be an easy task in the past. Those days that you don’t need any specialized traffic generation tool to boost your search engine ranking. Nowadays, you will need to use different strategies to generate traffic to your website so that your website ranks well on the search result.
If you are an uprising agency that needs to rank well on search results online, you need to know that you are in a competition with a bigger agency that is rich enough to buy specialized tools for their website search engine optimization.
However, there are some cost-effective ways you can use to generate traffic to your blog. Discussed below are 6 effective ways to improve traffic to your site using SEO.
1.Strong Social Media Interactions
The use of social media platforms is one of the effective ways to drive traffic to your site. You only need to join social media platforms like Facebook or Twitter and be active there. After creating your fan base, then create engaging contents that will interest people and make people want to know the more about your agency or products. This interest in your posts will make them click to see what’s going on in your website.
Using social media is very effective and you should not overlook it as a tool to improve your website traffic.
- Blogging for Others Sites
Another way to generate traffic to your site by SEO is to use links that redirect back to your site. One means of getting such links is by guest posting.
When you blog for another website in your niche or related niche, you will get access to their audience and in return, you get return links to your site. Also, while guest blogging, it is important that you write quality content have will have much influence on the audience. This is what will make them want to check you up.
- Quality Content and Formatting.
Writing quality content that has great impact is one sure way to generate traffic to your site. Quality content is not determined by length, it is by sharing wisdom in your articles that will make the visitor take time to read it. Quality content is about the value in the content your site contains.
One suggestion to create contents that attract visitors is creating a guide on how to gain expertise in a particular niche. This method has been tested and proven to be effective in traffic generation.
- Link Related Contents on Your Site
There is a greater chance of getting high search result ranking if you link related contents on your site. If you have written a content about a topic before, you can link it to another similar topic. The effect this has is that it makes the visitor keep checking different contents of your blog and spend a long time on your site. All these are factors that contribute to SEO ranking.
- Keep Your Content Updated Frequently
It is important that you update your knowledge about your niche regularly so as to produce relevant and updated contents. No one will be interested in reading an outdated article, even search engine ranks well sites that are updated regularly.
Also, informative contents with values will make clients return back to your sites.
- Accept Guest Posts
Allowing people to post on your site is a way of driving traffic to your site also. But while doing this, ensure the guest blogger has an agency site that has an audience that can be valuable to your site. The guest blogger is responsible for promoting the post on their site.
As you can see as discussed above, you don’t have to invest a great amount to get expensive SEO tools. What you have to do is to leverage on available free SEO tools to improve traffic to your site.