Digital marketing Singapore services are getting available at a rampant pace and at varying prices and under numerous plans. But people who have just set up a startup are mostly in a confounded state as to the need and true implication of this form of marketing. Some newbies are not entirely sure if it is worth the money while some are perplexed about the amount of energy that should flow into this department.
There are some myths too that float on the virtual world and sometimes compound the problem of newbies.
Here are 3 such strange myths that you need to know:
Myth 1: There is this popular notion that online marketing is akin to social marketing. Though it is not entirely wrong but it is still a myth, since digital marketing is much more than social marketing. Mathematically speaking, one can say that social marketing is a subset of digital marketing. So, it is just one of the elements within the wider umbrella of digital marketing services Singapore. One can always promote his or her business through Facebook, Twitter, email and other social apps. These days, mobile apps have also become a rage. But digital marketing is much more than that. It also encompasses creating backlinks so that higher traffic can flow to your site and Google may lift your page rank. It also involves content management with strategic keyword development so as to influence readers to visit your site. Furthermore, it also includes a sound web design with features that facilitate easy navigability and an appealing sensory experience.
Myth 2: The second myth about this form of marketing is that it entails a huge amount of money. It is entirely untrue. Investment in digital marketing is a decision that is entirely up to you. It is a flexible sphere and an individual enterprise can invest in accordance to its needs and budget. So, one can spend a trifle sum of money for basic optimization and promotion or can put in a whopping amount for a more rigorous promotion. There are some really well-established digital marketing agencies in Singapore that proffer an array of plans so as to accommodate inside the budget of all kinds of businesses.
Myth 3: A very prominent myth that immediately needs debunking is the myth of the demise of SEO. Probably, it started with a fear that soon turned into a vicious rumor. Many people believed (and some still do) that SEO is going to die down before long. Hence, any effort towards online marketing and optimization is going to be a waste of money and energy. But this is a myth. As is clearly seen, we are living in a world of growing digital presence and so digital forums are not going to die, not in the near foreseeable future at least.